It is predicted that 25-million lane-km of new roads will be built by 2050, and 90% of this will be in non-OECD countries. Many countries and regions lack the expertise, resources and political will to implement ecologically-friendly infrastructure development. An important key step in improving the uptake of ecologically sound advice and designs is ensuring that everyone has a better understanding of the impacts and solutions.
Global efforts to communicate and disseminate information must be (1) Accessible – can it be found and accessed? (2) Relevant to the audience – does each audience get the information they need? (3) Understandable – can the information presented be understood by each user group? (4) Usable – Does the information fill an information gap or need? (5) Is it aesthetically appealing and does it invite your audience to read more?
In this workshop, we will give practical advice, instruction, hints and tips to enable you to write a blog-style summary or produce a short social-media clip of your research or project for a relevant audience. We will guide you through the process, including (1) Identifying your ‘story’. (2) Defining your audience. (3) Crafting your message. (4) Revising and editing your story. (5) Disseminating and promoting your story.
You are invited to use the tips you learn today to prepare a short article or blog for www.TransportEcology.info or a short video or visual content for social media. www.TransportEcology.info is a freely accessible resource for planners, designers, ecologists, engineers, funders, and the community to implement best practice.